Tour Ride Tourism Creates Additional Boost for Regional Economy

28th August, 2013

The Tour of Britain kicks off its 2013 schedule in Scotland and will put Dumfries and Galloway firmly in the international sporting spotlight.

Day One of the 2013 Tour is the annual Scottish Stage, on Sunday 15 September, which takes place between Peebles and Drumlanrig. The route will take in magnificent Borders scenery and conclude at the serene and dramatic setting which is Drumlanrig Castle. The finishing line, in front of the Castle’s splendid backdrop and 8000 pumped up spectators, should be an awe inspiring sight.

The celebration of cycling this year includes the Tour Ride – either 100 mile or 50 mile Sportives for amateur and leisure cyclists that follows part of the route of the Scottish stage. The Tour Rides take place on Saturday 14 September and local cyclists can elect to do the 50 mile course that starts and finishes at Drumlanrig. The longer course begins in Peebles. Participants can enjoy the thrill of completing their cycle under the famous Tour of Britain finishing line gantry, and have priority viewing for the real thing the next day.

The Tour Ride adds up to another tourism boost related to the region hosting the UK’s most prestigious cycling race. More than 300 people have already signed up for the Tour Rides, which will add significantly to the weekend visitors to Dumfries and Galloway attracted by the Tour of Britain.

Dumfries and Galloway Council, with the support of the national events agency, EventScotland, has brought the Tour to our region since 2005, and the investment in the race is now providing a global showcase for south west Scotland.

More than one hundred and forty countries will televise the race in highlights format, Eurosport will cover it live with extended highlights on ITV4 the same evening. There will be wide spread coverage in the broadsheets and tabloid media, and online, which can promote Dumfries and Galloway’s rich cycling heritage and world class mountain bike cycling trails.

Councillor Finlay Carson, Dumfries and Galloway Council’s Events Champion said, “The Tour of Britain is a wonderful sporting occasion that can increase visitor numbers to our region in the short and long term. The Council has punched above its weight in attracting and retaining this event for our area and in developing its impacts together with the Tour and EventScotland. In terms of great live sport and economic impacts, the Tour provides a major shot in the arm for Dumfries and Galloway.”

For full details of the Tour Ride go to www.tourofbritain.co.uk

Ends

For further information contact: [email protected] 07734073401